GUI / GRAPHICS & USER INTERFACES

Good ideas deserve

a bold identity,

a better strategy,

and a little life.


Branding. Websites. Animation.
Made to Stick. Built to Grow.

Creative studio 
Chicago, Illinois
GUI elephant illustration with colorful branding and a laptop.

Make them look.

Branding & illustration 

Person working at an Apple iMac displaying a multi-screen website or app design interface, with a mug and notebook on the desk.

Make it feel effortless.

Websites & user interfaces 

Illustration of a golden-brown dog resting on bright green grass beneath the text “Remember Plato’s Cave?”

Characters,
worth growing.

Characters & animation

Two coworkers planning a creative project beside a strategy-filled chalkboard, with a green cartoon character and computer monitor in the foreground.

A friendly presence.

Development & support 


01 / THE STUDIO

PRONOUNCED “GOO-EY".”

GJI Studio logo featuring a stylized white ghost and bold white lettering on a black background

An Artist’s curiosity.
A Designer’s sense of purpose.

Thoughtful design.
A playful spirit.
Something that sticks.

GUI Studio brings branding, websites, illustration, and animation together to help good ideas find their people.

Behind the studio is Kamron McCarthy—an artist and designer who loves figuring out what an idea could become.

A logo can become a brand. A character can become an icon. A website can become a business.

We create with that next chapter in mind, making work that feels like you and has room to grow.

A little more about GUI 

White ghost icon with two eyes and a wavy bottom on a black background

Flexible. Transparent. Dynamic.


02 / WHAT WE DO

Let’s give your vision a place to live.


FIRST SKETCH TO LAST RENDER.

01

Branding

A personality people recognize. A visual language you can keep building on.

Strategy · Identity · Logos · Illustration · Guidelines · Marketing

Explore branding 


02

Websites

Useful, intuitive places where your story meets the people who need it.

Research · UX/UI · Design · Development · SEO · Support

Explore websites 


03

Animation

Characters, stories, and moving ideas with a life beyond a single screen.

Character development · 2D animation · Motion · Campaigns

Explore animation 


04

App Suite

Icons for Adobe Photoshop, Illustrator, InDesign, Behance, Fresco, After Effects, Premiere Pro, and Figma
Color palette and UI design mood boards displayed on a monitor and tablet, with swatches, gradients, color combinations, sticky notes, and a blue cartoon character overlay.

MADE FOR THE NEXT CHAPTER

We build systems.
Then keep asking
“What’s next?”

Good creative gives you somewhere to go. We make brands, websites, and visual assets that can adapt across screens, print, campaigns, products, and new ideas.


03 / HOW WE MOVE FORWARD

THE OODA LOOP

Stay curious.
Keep making it better.

01 / OBSERVE

Start by listening.

Your goals, your audience, and what’s happening around them. A good question is a good place to begin.

02 / ORIENT

Find the opportunity.

Put what we learn into context. What’s working, what’s changed, and where could this go?

03 / DECIDE

Choose a direction.

Focus on the ideas that make the work clearer, stronger, and more useful.

04 / ACT

Bring it to life.

Design, build, launch, and learn. What happens next gives us somewhere to begin again.

HAVE SOMETHING IN MIND?

A message to share? A business to build?
Something wonderfully hard to explain?
We’d love to hear what you’re thinking.

Your idea.
Our next adventure.