GUI / GRAPHICS & USER INTERFACES
Good ideas deserve
a bold identity,
a better strategy,
and a little life.
Branding. Websites. Animation.
Made to Stick. Built to Grow.
Creative studio
Chicago, Illinois
Make them look.
Branding & illustration
Make it feel effortless.
Websites & user interfaces
Characters,
worth growing.
Characters & animation
A friendly presence.
Development & support
01 / THE STUDIO
PRONOUNCED “GOO-EY".”
An Artist’s curiosity.
A Designer’s sense of purpose.
Thoughtful design.
A playful spirit.
Something that sticks.
GUI Studio brings branding, websites, illustration, and animation together to help good ideas find their people.
Behind the studio is Kamron McCarthy—an artist and designer who loves figuring out what an idea could become.
A logo can become a brand. A character can become an icon. A website can become a business.
We create with that next chapter in mind, making work that feels like you and has room to grow.
Flexible. Transparent. Dynamic.
02 / WHAT WE DO
Let’s give your vision a place to live.
FIRST SKETCH TO LAST RENDER.
01
Branding
A personality people recognize. A visual language you can keep building on.
Strategy · Identity · Logos · Illustration · Guidelines · Marketing
02
Websites
Useful, intuitive places where your story meets the people who need it.
Research · UX/UI · Design · Development · SEO · Support
03
Animation
Characters, stories, and moving ideas with a life beyond a single screen.
Character development · 2D animation · Motion · Campaigns
04
App Suite
MADE FOR THE NEXT CHAPTER
We build systems.
Then keep asking
“What’s next?”
Good creative gives you somewhere to go. We make brands, websites, and visual assets that can adapt across screens, print, campaigns, products, and new ideas.
03 / HOW WE MOVE FORWARD
THE OODA LOOP
Stay curious.
Keep making it better.
01 / OBSERVE
Start by listening.
Your goals, your audience, and what’s happening around them. A good question is a good place to begin.
02 / ORIENT
Find the opportunity.
Put what we learn into context. What’s working, what’s changed, and where could this go?
03 / DECIDE
Choose a direction.
Focus on the ideas that make the work clearer, stronger, and more useful.
04 / ACT
Bring it to life.
Design, build, launch, and learn. What happens next gives us somewhere to begin again.
HAVE SOMETHING IN MIND?
A message to share? A business to build?
Something wonderfully hard to explain?
We’d love to hear what you’re thinking.
Your idea.
Our next adventure.