A little idea.
Becomes a Brainstorm.
Then Lightning in a Bottle.
Independent creative studio
Chicago, Illinois
GUI / THE STUDIO BEHIND THE WORK
Great design is invisible.
Creativity shouldn’t be.
Let’s make something ↗
01 / WHAT WE MAKE
New
classics.
Made with
you in
mind.
A good idea can become a brand, a website, a character—or something you haven’t quite found the words for yet. We help give it a shape, a purpose, and somewhere to go.
Branding & graphic design
Your business has a personality. Let’s make sure people can see it. We create identities, illustrations, and visual systems that feel like you, then carry that thinking into the everyday things your audience meets: a menu, a storefront graphic, a presentation, a package.
Identity · Logos · Illustration · Print · Marketing assets
Websites & digital experiences
A website should make the next step feel natural. We bring your story, services, and visual identity together in a place that’s clear to navigate and easy to make your own. From the first conversation to the finishing details, the goal is a useful experience with room to grow.
Web design · Squarespace · UX/UI · Responsive layouts · Support
Animation & characters
An idea needs to move. Sometimes it needs a life. We develop illustrations, characters, and motion that give your message a little more personality, whether that means explaining something complicated or introducing a world people want to spend time in.
Character design · Illustration · 2D animation · Motion
0.5 / MANY MEDIUMS. ONE CURIOUS STUDIO.
A few glimpses of GUI’s visual world, using the illustrations and creative composites from our studio page.
GUI Design / Giving an idea a visual language.
GUI Animation / Give it some life.
GUI Interactive / Curiosity meets problem-solving.
02 / BEHIND THE STUDIO
A curious
mind.
A friendly
ghost.
Hey, I’m Kam, the artist and designer behind GUI Studio.
I found my way into graphic design through game design. I wanted to understand how different kinds of media come together to make something people can experience, not just look at. That curiosity still shapes the way I work.
Today, GUI brings branding, websites, illustration, and animation into the same conversation. I love hearing what someone has in mind, exploring a few possibilities, and figuring out how we can bring it to life together.
Kamron McCarthy / The person behind GUI.
Room for a little imagination.
Collaborative at Our Core.
03 / HOW IT FEELS TO WORK TOGETHER
THOUGHTFUL. OPEN. A LITTLE PLAYFUL.
01 / Listen first
Your vision belongs
in the conversation.
Tell me what you’re thinking—even if it’s still a little hard to explain. We’ll ask questions, share references, and find a direction that makes sense for you.
02 / Show the thinking
Clear steps.
No disappearing act.
Sketches, mockups, and honest conversations make better work. You should understand what we’re making, why we’re making it, and what comes next.
03 / Make room to grow
Build the beginning.
Think past the launch.
A useful visual system can carry an idea further. We consider how the work can live across your website, print, campaigns, and whatever you’re dreaming up next.
04 / IDEAS WITH A LIFE BEYOND THE STUDIO
Real
people.
Good work.
What’s
next?
From a recovery organization to a family therapy practice, thoughtful design starts with understanding the people on both sides of the screen.
Website design & development · Graphic assets · Copy
Original logo supplied by the client; compact logo variation by Kam.
Website & brand identity / Visit the live site.
Independent artwork · Characters · Illustration / KAM portfolio.
05 / A GOOD PLACE TO BEGIN
Tell me what you have in mind.
Say hello
A question, a project, a friendly introduction.
Find the studio
Lakeview, Chicago, Illinois
Happy to connect beyond the neighborhood.
Explore the art
Characters, experiments, and a few new worlds.
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