Good ideas deserve
a bold identity,
a better strategy,
and a little life.
Independent creative studio
Chicago, IllinoisGUI / GRAPHICS & USER INTERFACES
Branding. Websites. Animation.
Made to Stick. Built to Grow.
Make them look.
Branding & illustration ↗
Make it feel effortless.
Websites & user interfaces ↗
Characters, with somewhere to go.
Characters & animation ↗A friendly presence.
Development & support ↗01 / THE STUDIO
An Artist’s curiosity.
A Designer’s sense of purpose.
PRONOUNCED “GOO-EY".”
Thoughtful design.
A playful spirit.
Something that sticks.
GUI Studio brings branding, websites, illustration, and animation together to help good ideas find their people.
Behind the studio is Kamron McCarthy—an artist and designer who loves figuring out what an idea could become.
A logo can become a brand. A character can become an icon. A website can become a business.
We create with that next chapter in mind, making work that feels like you and has room to grow.
Flexible. Transparent. Dynamic.
A personality people recognize. A visual language you can keep building on.
Strategy · Identity · Logos · Illustration · Guidelines · Marketing
Useful, intuitive places where your story meets the people who need it.
Research · UX/UI · Design · Development · SEO · Support
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↗
Trade Tools
Branding
Characters, stories, and moving ideas with a life beyond a single screen.
Character development · 2D animation · Motion · Campaigns
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02 / WHAT WE DO
Let’s give your vision a place to live.
01
FROM THE FIRST SKETCH TO THE LAST RENDER.
Websites
02
Animation
03
04
MADE FOR THE NEXT CHAPTER
Good creative gives you somewhere to go. We make brands, websites, and visual assets that can adapt across screens, print, campaigns, products, and new ideas.
We build systems.
Then keep asking
“What’s next?”
03 / HOW WE MOVE FORWARD
THE OODA LOOP
Stay curious.
Keep making it better.
01 / OBSERVE
02 / ORIENT
Start by listening.
Find the opportunity.
03 / DECIDE
04 / ACT
Choose a direction.
Bring it to life.
Focus on the ideas that make the work clearer, stronger, and more useful.
Design, build, launch, and learn. What happens next gives us somewhere to begin again.
Put what we learn into context. What’s working, what’s changed, and where could this go?
Your goals, your audience, and what’s happening around them. A good question is a good place to begin.
HAVE SOMETHING IN MIND?
Your idea.
Our next adventure.
A message to share? A business to build?
Something wonderfully hard to explain?
We’d love to hear what you’re thinking.